Google agreed to pay $40 million (roughly Rs. 280 crores) for the smartwatch know-how of the style and accent group Fossil, the businesses mentioned Thursday, enabling the California tech large to increase within the rising wearable tech market.

As a part of the deal, Texas-based Fossil Group’s analysis and growth staff engaged on the smartwatch will be a part of Google, which can purchase the mental property for Fossil smartwatches, the corporations mentioned.

The transfer would give Google the potential to create its personal branded smartwatches to compete in opposition to Apple, Fitbit, and others within the wearable tech house.

“Wearables, constructed for wellness, simplicity, personalization and helpfulness, have the chance to enhance lives by bringing customers the knowledge and insights they want rapidly, at a look,” mentioned Stacey Burr, a vp at Google Wear OS division.

“The addition of Fossil Group’s know-how and staff to Google demonstrates our dedication to the wearables trade by enabling a various portfolio of smartwatches and supporting the ever-evolving wants of the vitality-seeking, on-the-go client.”

Greg McKelvey, chief technique and digital officer at Fossil, mentioned within the assertion: “We have constructed and superior a know-how that has the potential to enhance upon our current platform of smartwatches. Along with Google, our innovation associate, we’ll proceed to unlock development in wearables.”

Fossil moved into smartwatches in 2015 with a $260 million acquisition of Misfit, a tech platform created by former Microsoft researcher Sonny Vu and onetime Apple chief government John Sculley.

Analysis agency IDC estimates that world shipments of wearable units will hit 125.three million models in 2018, up 8.5 % from 2017, and that the market will develop 11 % by 2022 because of the rising recognition of smartwatches and better wearables adoption in rising markets.

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