The Gujarat Cooperative Milk Advertising Federation Restricted (GCMMF), which owns Amul model, has despatched a authorized discover to Google India on fraudulent practices it claims to have discovered being carried out by people and organisations utilizing the latter’s platform.

The discover was issued to Google India on January 10 relating to people/organisations utilizing Google platform for fraudulent practices, in keeping with official assertion on Wednesday.

Google India operates as a non-exclusive re-seller of Google LLC’s AdWords program in India.

GCMMF Managing Director R.S. Sodhi mentioned, “They (Google) have benefited from Google Search promoting campaigns, that are being misused to rip-off harmless people within the identify of Amul in India.”

The assertion mentioned a sequence of faux business-to-business (B2B) campaigns relating to Amul Parlors, Distributors was being circulated by pretend web sites utilizing Google Search advertisements since September 2018.

These made pretend guarantees of enterprise alternative with Amul. “Many Indians throughout the geography of India and age group have been robbed of their hard-earned cash,” Sodhi asserted. 

Amul acknowledged that it had raised this problem with Google India and had sought their assist to cease miscreants from utilizing their platform by paid ads.

“It has been noticed, Google Advertisements platform is permitting such miscreants to make use of its paid promotion companies repeatedly with none background checks and within the course of incomes revenues from the clicking primarily based promoting on their web page,” the Amul assertion mentioned.

It added that, “This has led Amul to problem a authorized discover to Google India and for holding them accountable for misuse of their platform and incomes revenues by ads (subscription within the case on their platform on account of harmless people throughout India”.

Amul ran a promoted advert on Google Search to coach prospects in opposition to such pretend campaigns and had created a devoted web page about it.


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