Samsung plans to launch a price range smartphone sequence in India forward of a world launch, aiming to regain floor ceded to Chinese language rivals reminiscent of Xiaomi on this planet’s second-biggest cell phone market.

The South Korean firm’s Indian market share by shipments has lagged Xiaomi’s in two of the three 2018 quarters for which information is out there, in line with know-how researcher Counterpoint.

The three new M-series telephones, which Samsung plans to promote solely via its web site and’s Indian operation, will assist the corporate to double on-line gross sales, the top of Samsung’s Indian cell enterprise instructed Reuters.

“The M sequence has been constructed round and incepted round Indian millennial shoppers,” Asim Warsi mentioned, including that the telephones might be rolled out globally after the Indian launch on the finish of January.

He declined to present specifics however mentioned that on-line gross sales account for a double-digit share of the corporate’s total cell phone income.

Samsung’s cell phone gross sales in India touched Rs. 373.5 billion ($5.three billion) within the 12 months to end-March 2018, in line with regulatory filings sourced by, a enterprise intelligence platform.

The India-made telephones, priced from lower than Rs. 10,000 ($141.80) as much as Rs. 20,000, will carry chunkier batteries and options reminiscent of fast charging, Warsi mentioned.

Samsung has been sharpening its give attention to India, residence to greater than a billion wi-fi subscribers and the place roughly 350 million customers nonetheless don’t use smartphones.

Final yr it opened what it mentioned was the world’s largest cell phone manufacturing plant on the outskirts of the Indian capital New Delhi in addition to its largest cell phone retailer globally in Bengaluru.

“A whole lot of our insights, R&D and developments for shoppers in India … they’ve nice join with many different shoppers in lots of different components of the world,” Warsi mentioned.

Samsung’s Indian enterprise sells its telephones via 250,000 shops and greater than 2,000 unique shops, with help provided by 2,000 service centres.

© Thomson Reuters 2019


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