The 12 months just-ended was horrible for smartphone maker Sony amid dwindling gross sales and the corporate is now considering to restructure and introduce a contemporary technique for its cellular division.

“We have been present process lots of change. Each element of our enterprise has been touched,” Don Mesa, Vice President of Advertising, Sony Mobile, was quoted as saying by the Digital Tendencies late on Thursday.

The reshuffle heralds a contemporary technique for Sony Cellular. Kimio Maki is the brand new head of growth and is available in from Sony’s very profitable digital camera division, the report added.

Maki was a part of the brains behind making the Tokyo-headquartered firm as a high digital camera maker. 

“We’re going to be saying merchandise at MWC. What we current there will probably be a primary step displaying the route we’re going,” Mesa added within the report.

At the same time as Sony Cellular is about to reshuffle in the appropriate route, the corporate has maintained customers shouldn’t count on drastic modifications. 

Other than introducing new gadgets on the Mobile World Congress 2019 (MWC), the corporate can also be prone to replace the line-up once more at IFA, six months later.


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