Juventus pulled off a coup of sorts when they managed to sign Cristiano Ronaldo from Real Madrid in the summer for 100 million. While his transfer price and annual salary of €30 million maybe considered as too high for many, there is no doubt that his marketability and image generates income for the club from various sources.
Here, we take a look at how Ronaldo is helping Juventus off the pitch.
3. Juventus’s market value has skyrocketed
Such is Ronaldo’s value, that Juventus’ share price gradually started to rise as soon as reports emerged that he is set to join them. Post his signing, between July and September – the club’s share price skyrocketed by over 125 percent, thereby increasing market capitalisation to €1.5 billion.
2. Fans have flocked to see their star attraction
The club owners and hierarchy are known as some of the best business minds in the sport and displayed that by raising the season tickets prices by 30 percent as soon as the Portugese signed for them.
That did not deter the fans though, with all of their tickets i.e around 30,000 sold out promptly, just showing how big a draw Ronaldo is.
1. CR7 shirt selling like hot cakes
Ronaldo is not only known for his skills on the pitch, but also for his marketing power and that was on display as 520,000 replica Ronaldo shirts were sold before he had even kicked a ball. A look at income that he generates for the club, clearly shows that the 100 million Juventus paid for him is arguably one of the smartest deals in the history of the sport.
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