YouTube on Tuesday clarified guidelines towards posting movies of harmful pranks, as dangerous “challenges” immediate individuals to video themselves doing issues like biting into laundry cleaning soap or driving blindfolded.

The corporate already forbid content material inciting harmful actions more likely to lead to severe hurt.

However the clarifications “make it clear that challenges just like the Tide pod problem or the Fireplace problem, that may trigger loss of life and/or have precipitated loss of life in some cases, haven’t any place on YouTube,” the corporate said in a blog post.

“We have made it clear that our insurance policies prohibiting dangerous and harmful content material additionally lengthen to pranks with a perceived hazard of great bodily damage,” stated YouTube, which like different social networks is attempting to indicate that it’s higher tackling problematic content material.

It made clear the up to date insurance policies ban pranks that trick individuals into pondering they’re in peril, comparable to faux residence invasions or drive-by shootings.

“YouTube is residence to many beloved viral challenges and pranks, like Jimmy Kimmel’s ‘Horrible Christmas Presents’ prank or the water bottle flip problem,” stated YouTube, owned by Google’s mum or dad Alphabet.

“That stated, we have at all times had insurance policies to verify what’s humorous does not cross the road into additionally being dangerous or harmful.”

Whereas playful or goofy challenges or pranks have develop into raging developments on-line, with video shared at YouTube or Fb, some “memes” have put individuals in jeopardy.

A “Fireplace Problem” dared individuals to place flammable liquid on their our bodies then ignite it, whereas a “Tide Pod Problem” concerned individuals, usually teenagers, biting or chewing the encapsulated candy-colored laundry detergent.

A Hen Field thriller launched on Netflix a month in the past inspired a challenge for individuals to do issues blindfolded, mimicking characters within the unique streaming movie.

A US teenager over the weekend crashed whereas driving together with her eyes coated, collaborating in a problem impressed by the hit Netflix present, in keeping with media studies.

YouTube coverage additionally bans pranks that trigger youngsters trauma, for instance the faux loss of life of a mum or dad or extreme abandonment, in keeping with the agency.

Accounts that put up movies violating insurance policies on pranks will get a “strike” that can restrict some options comparable to dwell streaming.

A second strike inside three months will lead to much more restricted use of YouTube, whereas accounts getting three strikes in that point interval will probably be terminated.

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